Campaign-led revision · August 2026

Yes, You Should.

Three revised directions that put the real campaign film, photography and Mid-South voices front and center—with facts, misconceptions and Stories of Hope supporting the visual storytelling.

Client feedback addressedThe commercial now leads or anchors every concept. Supplied campaign portraits establish the visual system, real MSTF stories add emotional depth, and education follows the campaign idea instead of competing with it.
DIRECTION 01

The Question

Cinematic · Focused · Campaign-first

A dramatic, film-led interpretation where “Should you register?” becomes the organizing question. The commercial opens the emotional journey; facts and stories supply the answer.

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DIRECTION 02

Say It. Prove It.

Graphic · Direct · Misconception-led

The campaign makes the assertion; the page proves it. Supplied portraits and the commercial create recognition while a crisp fact system removes the biggest barriers.

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DIRECTION 03

Mid-South Voices

Local · Collective · People-powered

A portrait-forward community wall that makes the campaign participants the story. Their voices lead to local impact, recipient stories and the three-state registration path.

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Registration path

Every primary CTA opens a state chooser. Tennessee routes to Donate Life Tennessee, Mississippi to RegisterMe, and Arkansas to Donate Life Arkansas. A national option covers other residents.

Campaign assets

Each direction incorporates the supplied 1:14 commercial, black-and-white participant photography, campaign typography and a curated selection of participant messages.

Supporting depth

Facts and misconceptions remain concise and sourced from MSTF’s Donation 101 content. Four client-supplied stories—Verna, Michaela, Jeanna and Coasie—now connect the campaign ask to kidney, tissue, lung and heart donation, while a donor-family story preserves the full emotional picture.